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Since its beginning in 1905 as a London watch distributor, Rolex has embodied all that is reliable, functional, and beautiful in a timepiece. Whether swimming across the English Channel, fighting alongside James Bond, or accessorizing the world’s leading dignitaries, Rolex’s precision and unique manufacturing tactics have long been admired and rewarded. Rolex’s use of the finest materials and craftsmanship has transfixed the world, creating an iconic symbol of great success. Every Rolex is under the Portero Promise, guaranteeing authenticity and quality.