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Established in Florence 1921 as a small family-run luggage business, Gucci has transformed into a leading luxury brand. When Guccio Gucci’s son expanded the Italian brand into the US market in the late 1950s-1960s, it was effortless to find a fashion icon wearing Gucci. Today, the brand continues to maintain its esteemed traditional Italian craftsmanship under the direction of Alessandro Michele. Shop Portero’s Gucci collection.