Miuccia Prada, fashion designer and youngest grand-daughter of Prada’s founder Mario Prada, notably said, “What people sometimes interpret as quirky is my attempt to subvert the concept of luxury by introducing elements that are considered ordinary or commonplace…”
Over the last century, Prada has represented all that is sophisticated and revolutionary about Italian design. Founded in 1913, Prada quickly obtained prestige amongst European aristocrats, and in 1919, the brand became the luxury supplier to the Italian Royal Family.
Prada’s history is filled with beautiful designs, family, and intelligent business decisions such as a long-lasting partnership with Patrizio Bertelli, and affiliation with several successful lines including: Fendi, Helmut Lang, Jil Sander, Church & Company, and Miu Miu.
Shop Portero’s Prada collection here.