Here at PORTERO we don’t want to just help you find the best luxury items, but we want to educate you on the secondary market, on what makes a great purchase, and which luxury accessories will hold their value over time.
“The secondary marketplace is very much like a commodity. Brands and their collections gain and lose value based on specific factors,” says Alexis Clarbour, the director of PORTERO.com. For example, you may pay full retail price on a certain bag, only to sell it a few years later and find out it has lost more than half of its retail value. The demand for certain brands and items varies over time, but there are five brands that have staying power in the secondary luxury market; meaning they are always in demand, and, should you wish to resell your items, will always get you a good profit.
- Bulgari. We have noticed an increase of interest in Bulgari, especially the Serpenti and Tubogas collections. The brand is also known for their colored gemstones, like these 18K yellow gold and pink tourmaline earrings.
- Cartier. Cartier is known for its fine jewelry and watches. The Cartier LOVE Bracelet, an iconic symbol of love, is a highly coveted piece that is in huge demand in the secondary market.
- Rolex. One of the brand’s most popular model; the Rolex Cosmograph Daytona, is one of the most sought after timepieces by luxury watch lovers. It’s a great collector’s item that will undoubtedly hold its value over time.
- Chanel. As Chanel retail prices continue to rise, Chanel handbags and accessories, like this still Chanel Classic Double Flap Bag, can be found at excellent price points in the secondary marketplace.
- Birkin bag. It’s very hard to purchase a Birkin bag directly from Hermès, due to the high demand and low supply. However, you can find many Birkin bags in the secondary marketplace (here at PORTERO we have more than one hundred), which you can buy immediately; without having to get on a wait list. “If [a Birkin bag] is in excellent or pristine condition…one can receive a high premium to retail for that bag,” says our director, Alexis Clarbour. To find out more, see our feature on LuxuryDaily.com.